If you boil it down, what you are taught to do in traditional network marketing is basically a process of taking you from an individual and turning you into a robot in the name of creating a duplicatable system.
The theory is if there are 100 drones of you out there doing the exact same thing then your personal power and effectiveness as a marketer is increased by 100 times.
Is this true?
Yeah in theory it is, but the real truth behind it all is it’s not possible. You are you. I am me. I can’t be you and you can’t be me. It’s not something that can happen, so to teach and to mold people into models of you is fundamentally flawed.
Network marketing is based on the idea of duplication and because of this the next natural tendency is to think that to duplicate you or me you should be out there being a little mini me for it to work at it’s peak effectiveness.
In a nutshell that’s the theory and a seductive one at that. I fell for it and you may be falling for it right now. What you come to realize over the course of time is it’s flawed in very essence.
Just because something sometimes naturally seems right does not mean that it is fundamentally sound.
It takes you from being a valuable resource and turns you into a mundane commodity and hence the problem of duplication in networking and the question of “Well, why should I join you?”
First the definition of a commodity . . .
A largely homogenous product sold and traded soley on the basis of price.
In other words: You go the grocery store and you want milk, there are 18 different varieties of milk and because you know that all milk is essentially just milk you choose which one you buy basically for price. You ask “I wonder which brand is on sale today?” and that’s the one you buy.
This is what building your business on the idea of creating 100 yous creates. All those other yous are indistinguishable from each other and your prospect basically chooses on price. You can read the second half of this teaching on my blog, listed below.
Ray Davis is a successful Network Marketer specializing in team building. He is a teacher, personal coach, and motivator to hundreds of people from around the world.
If you are searching for the perfect home based, Network Marketing company to join, or if your current company just isn’t giving you the lifestyle you’re searching for. Take a free tour of Ray’s successful company here: http://www.raydavishomebiz.com
You can also visit Ray’s blog packed with the latest tips and strategies to help you explode your current downine here: http://www.raydavishomebiz.blogspot.com
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