What is Cognitive Dissonance?


In this video the concept of cognitive dissonance is going to be outlined with this original presentation of the experiment carried out by Leon Festinger and James Carlsmith in 1954. As a pheneomneon that is categorised under the social comparison theory, which I outlined in my video on the social psychology of the self-concept, cognitive dissonance refers to the way in which we deal with information that challenges our world view. To understand the way in which this common human behaviour occurs will allow one to understand decision making on a micro and macro level. For example, the way in which we overcome what would be considered to be undesired decisions or outcomes can be explained on the lowest level such as an underwhelming meal that we eat at a restaurant, to the politicians that we vote for.
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Cognitive dissonance – is a discomfort caused by holding conflicting cognitions such as ideas, beliefs, values, emotional reactions simultaneously. In a state of dissonance, people may feel surprise, dread, guilt, anger, or embarrassment.

Reference: Festinger, L. (1957). A theory of cognitive dissonance, Evanston, IL: Row & Peterson.

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  1. This video puts me in a state of cognitive dissonance. I really want to learn about cognitive dissonance but i dont want to listen to this horrendously shit voice.

  2. Wanting to nut, but having to pull out because you don't have a budget for a kid.

  3. Damn if you do, or damned if you don't. That's cognitive dissonance.

  4. It's interesting how the video has more likes than dislikes whereas the most liked comment wonders if this is the most terrible video ever made.

  5. nice…thanks. I just wonder y the guy didn't say anything….Also, y was the face of Einstein used instead of Sig. Freud?

    Thanks for the video, anyways

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