Cognitive Dissonance Theory

Cognitive Dissonance is psychological warfare. Cognition is the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses resulting in our perception, sensation, notion or intuition. Dissonance is the tension or clash resulting from the combination of two disharmonious or unsuitable elements. Thus, Cognitive Dissonance is the mental stress and …

Cognitive Dissonance Theory Read More »