Cognitive Dissonance Theory

Dr, Philip Zimbardo walks us though a lesson in Cognitive Dissonance. Dr. Leon Festinger’s theory shows us the precursor to Justification of Effort.

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People often hold contradictory ideas and beliefs, but this makes them feel uncomfortable. When this happens, people will attempt to resolve the conflict either by changing their thinking or their behavior. Watch Macat’s short video for a great introduction to Leon Festinger’s A Theory of Cognitive Dissonance, one of the most important psychology books ever written.

Macat’s videos give you an overview of the ideas you should know, explained in a way that helps you think smarter. Through exploration of the humanities, we learn how to think critically and creatively, to reason, and to ask the right questions.

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