Cognitive Dissonance Theory, Courtesy of Big Bang


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Featuring a clip from the popular television show, Big Bang Theory, these students help us understand the nuts and bolts of cognitive dissonance theory.

Cognitive Dissonance Theory

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CJ

20 Comments

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  1. I hope Khan Academy doesn't sell this, because the audio is so poor: hum, plosives, sibilance, mic handling noise, etc.

  2. that is a terrible example. If the person is a smoker and believes that smoking doesn't really cause cancer, or doesn't really care, or does others things to mitigate the effects of smoking then there is no cognitive dissonance. You might disagree with the smoker, but that is irrelevant to cognitive dissonance.

  3. The whole problem with people that theories human psychology is that they are humans and they are using the human frame of reference for their theories and they have an intrinsic bias.

    The thing is that even if two thoughts contradict with each other it doesn't mean that one is right and one is wrong or one is good and the other is not that good or is bad , why not just say I believe those two things that contradict each other but I still believe them .

    Our brain is not a binary computer with either 1 or 0 , the brain is more fluid that way and can hold a zero and a 1 inside that zero and still make sense .

    I can be single and think marriage is terrible and it robs you of your freedom and keeps you from being free and happy but then get married and you think that a single life is trivial and meaningless.

    YOU CAN HOLD THOSE TWO THOUGHTS EVEN AT THE SAME TIME , THERE IS NOTHING WRONG WITH THAT. In fact that is how the world is if you look long enough , that is why pragmatic people are successful

  4. 9/11 truth, chemtails, gmo food is poison, there are many NATURAL cancer cures that they don't want you to have, pharma drugs are poison (not medicine), tv lies every day to all of us, the government doesn't give a shit about any of us, cops are against, not for you, central banking owns our future because of debt, the military is a murdering squad, not a protecting agency, homeland security's main purpose is to enslave all of us, not help us, eating animals is very selfish, animal products cause all sorts of illness in the body, legal drugs kill MANY MORE people than illegal drugs, weed cures cancer, there is fluoride on our water. Did i miss anything? Does anyone want to flat our deny all of these?

  5. Actually most smokers I have met have the attitude "I know it's unhealthy, i lack the strength to stop it" or "I know it's unhealthy, I don't care"

  6. Isn't there a fifth? If a person becomes aware of a new cognition which results in a discomfort, cognitive dissonance occurs. It's also very possible a more desired reaction would be change- in order to remove any discomfort. In the example in the video, lets say someone is a smoker. They have never heard of the healths risks of smoking (bad example for my point). They become aware of the health risks, modify their behavior and they quit smoking. Cognitive dissonance then served as a warning mechanism which corrected a bad practice, leading to a higher quality of life.